Mobegic's SaaS Mobile Presence™ Platform

Mobegic has developed a state of the art mobile platform particularly focused on the needs of retailers, consumer brands, or consumer product good companies. Mobegic's Mobile Presence™ is offered as a hosted, full service platform (Saas) making it a very cost effective solution. The platform contains the best knowledge from experts that have been building mobile applications for the last eight years.

Not all phones are born the same - Mobegic's Mobile Presence™ platform classifies device into four major handset classes, providing a unique optimized experience for each device class.

• iPhones
  The iPhone, with its large screen and the most advanced browser in the market merits its own class to fully exploit its capabilities.
• Smart Phones
  Smartphones, with their large screens, quality browser, JavaScript are key drivers of mobile web adoption. Their users expect a quality experience matching their device capabilities.
• Advanced Phones
  Not everyone wants a phone as large as most smart phones. More and more operators and customers are buying advanced phones, with many of the characteristics of the Smartphones, but in a smaller form factor, often with QVGA portrait screens. These includes phones like the popular Nokia N95 or Samsung Instinct. These users need a user experience that leverage the advanced capability of their phone with a more traditional mobile screen layout and key pad based user input.
• Feature Phones
  These phones dominate the current market place and are used in great numbers. In the U.S. phones like the Motorola RAZR and it's many variants drive significant mobile web traffic. They need smaller pages that can load fast and that allow users to see a lot of content on their smaller screen.

Mobile Publishing

The Mobegic Mobile Presence™ platform is a leading state-of-the-art self-service mobile site builder and content management system. Mobegic's Mobile Content Management platform can be used to create rich mobile sites that combine commerce, entertainment, information and lifestyle applications. It enables you to create, edit and publish mobile web pages, and all their associated data assets, and have them render appropriately across all mobile devices based on an extensive mobile device database.

Having a self-service platform is critical to enable you to continually modify and update your site in order to encourage repeat visits and increase customer engagement.

The Mobegic Presence™ platform supports all the common media types you need - including riche text, images, video, RSS widgets to make it easy to incorporate external content and a rich set of customer acquisition widgets (phone number, e-mail, address,...).

Mobile Communication

Mobile phones are all about communication and Mobegic's Mobile Presence™ platform reflects this. We integrate with both mobile communication technologies (e.g., SMS) and Internet-based technologies (e.g., RSS.)

Mobegic Communication Platform includes the following features:

• Access you mobile site, pages or products directly via keywords sent to SMS short codes.
• PC-to-mobile integration, including "send-to-phone" Internet widgets.
• Share pages with friends via SMS, e-mail or branded inboxes.
• Support direct marketing push campaigns via SMS, RSS or mobile inboxes.
• Customer feedback via surveys, pictures, videos and customer entered reviews and other community features.

Mobile Promotions

As a retailer, consumer brand, or CPG company, you likely depend to some extent on promoting your products, or services to your customers using coupons, offers, promotion, events, or other special promotions. The Mobegic's Mobile Presence™ platform provides specialized support for these critical commerce activities allowing you to reach new customers via the mobile channel in a cost effective manner. In addition mobile promotions can increase the effectiveness of your existing print campaigns by incorporating a Mobegic-powered, cross-channel marketing component.

Mobegic's Mobile Promotion platform allows you to develop compelling customer friendly solutions, including:

• Enable customers to bookmark your mobile site making it easy and convenient for your customers to check your current offers from anywhere and at anytime.
• Promote compelling offers, coupons and events to drive additional traffic to your store.
• Encourage users to check offers when they are in your store to increase basket size.
• Deploy a direct marketing mobile channel enabling your customers to sign-up and receive notifications of new and compelling offers.
• Offer digital coupons as a more convenient customer alternative to coupon cutting.

Mobegic promotions can include images, 1D and 2D codes, validity periods, links to the relevant product pages, ability to organize the offers in bundles or books. Promotions can be pushed, shared with friends, or accessed from short codes. Users can be required to provide their phone number to redeem your offers. And, of course, promotions can leverage the full capabilities of Mobegic's Mobile Publishing features to spice up customer interest and demand.

Mobegic has the capability the deliver a complete couponing solution to any retailer desiring to roll out a comprehensive coupon distribution channel or to integrate with your existing loyalty programs.

In summary, Mobegic offers a state of the art mobile solution for any retailer, consumer brand, or CPG company seeking to promote itself using the mobile channel.

Mobile Product and Mobile Catalog Platform

As a retailer, consumer brand, or CPG company, your core mission is to sell products to your customers. Mobegic has built a state of the art mobile m-commerce platform dedicated to your needs allowing you to create a mobile promotion site, or a full m-commerce site easily and quickly using your existing assets.

The Mobegic product catalog is at the heart of the Mobegic Mobile Presence™ platform and allows you to create powerful m-commerce solutions very quickly including:

• Out of Store Applications:
  • Reach out to a new set of customers that might not be reachable via your traditional channels by promoting your product or service catalog on the mobile Internet.
  • Drive transactions directly on the mobile by offering a direct purchase option, by driving customers to your stores, by capturing their e-mail address, or by adding your product on a mobile cart.
  • Extend your print media , digital signage or TV advertising with extended information, customer acquisition or immediate transaction
  • Create landing pages for your products that can be promoted within the fast growing mobile Internet ecosystem.
  • Allow your customers to check your products from anywhere at any time.
  • Enable your customers to show to their friends products they liked or bought from your store when they are together
  • Allow your customers to share product information on the products they liked to their friends. You know how teenager like to text message to each other. Why not have them gossip over your products.
• In Store Applications:
  • Help close sales in your store by providing the extended production information your customers now expect before making a purchase. In particular provide access to professional reviews and customer reviews.
  • Cross sell and up-sell additional products as your customers check product information on your Mobegic powered mobile site.

The Mobegic Mobile Platform includes the following features:

• Powerful product catalog allowing you to upload or import on a regular basis your products in the system. Easy integration with your existing product feeds.
• Automatically allow search across your product catalog.
• Organize your products in as many lists as needed.
• Promote and market your products on any pages on your mobile site.
• Provide rich extended product information including support for multiple images, short and long descriptions, multiple SKU's per products, professional reviews, user reviews, associated products, etc....
• Ability to map any product to a short code and a keyword.
• Your product pages are automatically optimized for SEO to enable them to be found by the major mobile search engines.

Mobile Transactions

Mobile is ideally suited for any time sensitive offering and for any impulse purchases. The Mobile Product Platform comes with a complete order capture and order status subsystem allowing your customers to:

• Order items directly from their phone, including easy purchase support for any customer with an account on file. Alternatively your customers can enter all the needed information directly from their mobile handset in a secure manner.
• Click to call.
• Send an e-mail to their account that directs them to your wired Internet site for a later purchase when they are in front of their desktop computer.
• Store it in a wish list, that can be accessed at any time, from the web or shared with others.
• Directions to your retail stores.
• Your customer can receive shipping notification directly on their mobile phone; check shipping status and order status directly from their phones.

Mobegic's professional service team can customize the order flow to your requirements and integrate the Mobegic Mobile Presence™ platform with with your existing internal systems or customer databases.