Mobegic solutions span the complete life cycle of the customer purchasing experience. While we believe that programs that leverage mobile devices across the whole purchase life cycle offer more value to your customers in the long term, you can also deploy your mobile presence in multiple phases, learning as you expand your mobile services.

Mobile can be a very effective customer acquisition channel. Fundamentally, the major benefits of using mobile to acquire customers can be summarized as:

• Adding another channel to your mix should lead to increased exposure. A June 2008 Nielsen study reported a 13% growth in traffic for Internet sites that added a mobile component.
• Reach out to demographics that are hard or expensive to reach otherwise. Young, Hispanics, urban youth, busy professionals are heavy mobile users.
• Mobile is the best medium to reach your customers in a timely manner. Don't get you customers dissapointed when they read about your one day special a week later!
• Make you existing print channel more effective. Add a mobile accessible URL or Short code on all your print materials as a standard way to do business moving forward, just like you added your Internet URL a decade ago. Encourage your readers to interact with your mobile offering
• Make your offers more convenient for your customers. Allow users to clip their coupons directly from print to their mobile phone. No more needs for scissors.

Offer mobile content and applications to your customers that keep them engaged with your brand.

• Offer lifestyle applications, for example content of interest, photo albums, training advice.
• Offer content that deepens customer engagement with your brand and other relevant content.
• Showcase your products in actual use.
• Allow your customer to engage with the site and provide their own content: ratings, reviews, content, pictures, ...

Mobile can be a very convenient device to provide extended product information to your customers on your products and services.

• Offer extended product information directly from your store or your product while the user is in a store or on the go. Digital natives expect extended information such as professional reviews, user reviews before making any significant purchase. Other products, especially new products may benefit from more information that can be placed on the product's package - for example a video demonstration.
• Enable users to browse your offerings when they have a few minutes to spare - on the bus, at the airport, while waiting at a game or for a meeting.
• Execute direct marketing campaigns, combining push elements and a less intrusive branded inbox.

Mobile phones are primarily communication devices. As such they are a natural channel to encourage communication between yourselves and your consumers as well as encouraging communication between your users.

• Enable users to share pages or products they like with their friends
• Encourage your users to show your offerings to their friends using the mobile phone they have in their hand. If well executed powerful viral campaigns can be developed.
• Enable consumers to create personal or shared wish lists on-line and on their phone. Support use cases such as marking products you like in a store for later research, or marking down products you want to buy at your next trip to the store

Make it easy for your customers to do business with you.

• If you have registered users with shipping and billing information on file, make it easy for users to purchase directly from your phone using a single click purchase.
• Provide information to your customers on where they can buy your products or services. Do this by providing your retail store locations. or make it easy for them to have the information sent to their e-mail account for later purchase from a desktop.
• Enable the increasingly popular model of ordering for pickup in your store
• Allow your users to directly purchase your products from their mobile phones using the same security model as desktop computers.
• Make it easy for customer to re-order related items, for example to re-order the appropriate ink cartridge for a printer purchase six months ago
• Provide inventory checks so that your users go the nearest store with available inventory

Acquiring customers is expensive. You want to retain your existing customers beyond their initial purchase. Bring to mobile many of the post-purchase services customers expect.

• Keep track of your customers and maintain up-to date customer profiles.
• Enable users to easily update their contact information when they move.
• Extend your existing loyalty program to mobile. Make it more personal and visible to users. Show them, in their hand, what they can do with you and what you mean to them.
• Even better, make it easy to join your loyalty program using the customer phone numbers to enroll him.
• Offer product registration, service notices, upgrades, new accessories,...